What does a successful landing page look like?
Never drive paid traffic to your homepage!
A successful landing page is simple and clean. It ONLY has one offer and a maximum of 3 options to claim that offer.
Note: these are NOT 3 different offers, but rather a way to claim the main offer you are presenting. People get confused when there are too many options AND they do like to be able to choose.
Here are elements of a successful landing page:
• It clearly explains out benefits of your offer.
A high converting landing page makes a bold promise focused on the outcome of the offer. Not just a teeth whitening, but a confident smile. Help your future patients imagine how they will feel with the new smile after the teeth cleaning.
• It tells them a little bit about your dental clinic.
Show a picture or better yet a video of you, your clinic, your staff. People want to see a human element behind the offer. Do not worry about a professional photoshoot. The more natural your photo is, the more relatable your offer will be.
• Share testimonials from your past clients
Nothing sells better than reviews. People will want to hear from the other patients who left your clinic happy and smiling.
• It makes it easy for people to take action.
Find the perfect amount of information to collect from your prospects. Only ask for the information you will use such as Name, Email Address, and Phone Number.
Test options with collecting payment right away, sending them to the online scheduler, or collecting their information and following up with them.
: Use software that is designed specifically for creating a landing page. My team builds all of our own and clients’ landing pages with Click Funnels
. Each provide many ready-to-use templates that already have samples of the headlines and elements you will need to use. <And yes, while we ONLY recommend products we have ourselves used & like. We do receive a commission from some of those links if you sign up via for the product/service from a link on this page at no additional cost to you>.