Step 2 - Data Collection, Data Collection, Data Collection… Too Much?
Remember, one of the primary goals of your landing page is to collect contact & other information about your prospective lead. However, research has shown asking for too much information can significantly reduce the number of leads you receive.
Most LandingPage or Funnel creating products will allow you to conduct A/B testing - Use this feature!
Create multiple versions of your same landing page, each collecting different amounts of information. Keep in mind, each of these pages should be exactly like each other, only the amount of information you collect should be different.
Once you have created the pages, start your tests. Monitor daily & in a day or two go with the page that provides you with the greatest number of leads while still collecting the information you need.
What is the least amount of information you should ask?
This will vary depending on your offer, but at the very least we recommend: Name, Email Address, & Phone Number.
NOTE: As data privacy laws such as the GDPR & several proposed in various U.S. states take effect, it is in your interest to make sure you are compliant with those regulations. Some Products such as Click Funnels create features to help you stay compliant, so check the software you are using & always consider consulting a lawyer on such matters.