1. How do they plan to attract leads?
True marketing professionals have a streamlined and repeatable process.
They will explain their process clearly and without marketing technical jargon. If they have confidence in their service, then transparency & your understanding should be key elements to their pitch.
Be skeptical of any Dental Lead Generation company that doesn't, or more concerning doesn't want to, show you how they're going to generate new leads for your practice.
Ask them to explain their approach to online dental marketing & lead generation. What do they do? How do they do it?